In an effort to measure fast moving consumer goods (FMCG) that households purchase in China, Nielsen deployed a multi-mode survey technique of recruiting households face-toface as well as online to establish the Consumer Panel Service. The recruited households will be provided a home scanner by Nielsen to scan the households’ purchases during panel period. In consideration of the increasing popularity of internet usage in China, the dual-mode recruitment methods can optimize coverage and improve therepresentativeness of sample households across the country (Sheehan, 2002). Even though the face-to-face household recruitment is a key method to conduct survey in China (Gong, 2007), the response rate had suffered from a variety of factors, such as changes of community structures (e.g., growing gated communities and high-rise apartments), increasing concern of safety and trust issues among general publics, and cost-saving pressures of research companies. Number of Chinese researchers raised concern and suggested using online recruitment with the climbing internet penetration rate (37.7%1 by 2011, reaching 505 million users). The emergence of online survey/panel providers also offers an alternate solution for survey researchers to use a multi-mode approach. This research paper will evaluate the cooperation of face-to-face and online recruitment efforts, and compare the demographic characteristics of main purchasers recruited from face-to-face versus online mode in different tier of cities. The findings from qualitative interviews with Nielsen field team were also integrated with the analysis results to help further understand how easy or difficult to recruit households via face-to-face. Given the dual-mode approach has not been well documented in research literature for China, the key findings of recruitment methodology and lessons learned in this research can be leveraged for future household recruitment in China.